A developing marketing strategist drawn to the space where people, culture and good ideas meet.
I’m a Master of Advertising student at RMIT University, building a practice in strategic marketing. I’m interested in how brands earn a place in people’s lives — through clear thinking, thoughtful creative and a real understanding of context.
“Different places have taught me to listen for what gets lost between cultures — and what can bring people together.”
Early campaign thinking, made with care. Both projects are works in progress developed as part of university study.
A university group project built around the five human senses. The campaign explores how sight, hearing, smell, touch and taste can draw an audience into the Whopper experience — with “Because it’s flame-grilled” as its creative thread.
Developed in collaboration with End Food Waste Australia, this campaign invites older audiences — the “Strategic Preppers” — to share their food waste mentality and become advocates for younger audience. A “Waste Warrior” community identity makes practical action visible, with recognition and reward concepts to encourage continued participation.
I like bringing creative energy to the questions underneath a campaign: who is it for, what matters to them, and why should they care?
My studies and customer-facing roles keep me close to the details: how people choose, what they notice and how a brand feels in the moment.
RMIT University · Melbourne
Developing strategic and creative advertising practice through university study.
CASETiFY
A customer-facing brand role, connecting people with products and the brand experience.
Ministry of Foreign Affairs and International Cooperation · Kingdom of Cambodia
One-month internship with the Department of ASEAN.
Tsinghua University · China
Built a foundation in international perspectives and communication across contexts.
Leang Cosmetic
Developed hands-on experience supporting customers in a retail setting.
